Aaron Winning

Country Level Music and Digital Strategy Leader - Thailand & APAC

Do you have any questions ? Write to me at
šŸŒ [email protected]

Superpower? Independent Music Ecosystem Architect

Iā€™m a Thailand-based strategist and music-industry problem solver working at the intersection of artists, labels, and technology. I help build clarity and structure in chaotic creative environmentsā€”fixing systems, shaping strategy, and supporting the next wave of independent talent. Through my work with IMAT, Defying Decay, and Thailandā€™s indie community, I connect artists and partners with global opportunities while making the industry here more cohesive, modern, and internationally aligned. I thrive in roles where I can lead teams, develop markets, and turn big ideas into practical, scalable outcomes that elevate the entire independent ecosystem.

I collaborate within the Worldwide Independent Network (WIN) and serve as Thailandā€™s advisor to its APAC Alliance, supporting cross-border industry alignment and regional collaboration.

"Talk about someone who knows how to make things happen! ā€˜Winningā€™ - as he is affectionately known, he has have a super sensory flair for getting sh*t done. A master researcher and ā€˜finder outerā€™ of all things tech and digital, he has a jawdropping knack for seeing new solutions and ideas." - Esther Kwaku, The Nerve Network, UK

Personal Info

My Expertise

1ļøāƒ£
Music Industry Strategy & Market Development

Building and growing Thailandā€™s independent music ecosystem across artists, labels, and industry partners.

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Artist & Label Growth / Release Management

Supporting artists and creative teams with strategy, release planning, marketing coordination, and digital operations.

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Industry Partnerships & Creative Ecosystem Building

Connecting artists, festivals, media, and global networks to unlock opportunities and strengthen Thailandā€™s music sector.

My Resume

Expertise

General Manager - Independent Music Association of Thailand (IMAT)

September 2025 – Current

IMAT is Thailand's first trade association to represent rights holders within the Independent Music Industry. As General Manager, I'm charged with connecting with artists / labels & industry to unite the scene to ensure rights holders are able to have sustainable growth and futures within the Kingdom of Thailand.

Thailand Advisor - Worldwide Independent Network - APAC Alliance

September 2025 – Current

Serving as Thailandā€™s advisor within WINā€™s APAC Alliance, supporting cross-border collaboration, regional industry alignment, and strategic development of the independent music sector across Asia-Pacific.

Band Consultant – Defying Decay

July 2024 – Current

Supporting the band with release strategy, marketing planning, global positioning, and evaluating label/distro opportunities for their upcoming album.

Live Streaming and Operations Consultant – Speakerbox Bangkok

Mar 2020 – Jan 2025

Advised the platform on live-stream workflows, artist engagement, and operational improvements to support Thai indie and emerging performers.

Event Operations Coordinator – AB Entertainment Asia

April 2023 – Jan 2025

Coordinated artist logistics, stage operations, and show management for music events including Tiny Moving Partsā€™ Thailand headliner and multiple Thai-artist showcases.

Artist Visa Manager - Rolling Loud 2024

March 2023 – Dec 2024

Managed artist visa applications, documentation, and cross-agency coordination for an international festival with multiple global acts (300+ artists & crew) entering Thailand.

Artist Relations Manager - Defiance Entertainment (Saosin / Simple Plan)

March 2023 – Dec 2024

Handled artist hospitality, logistics, communication, and event-day coordination for international touring acts performing in Thailand.

Co-Founder & MC - Emonight Bangkok

March 2023 – Dec 2024

Helped create and run one of Bangkokā€™s key alt-community events, overseeing operations, artist flow, audience experience, and on-stage hosting.

Founder – AUD'$ (audollars)

January 2017 – August 2019

Australiaā€™s Hip-Hop connect ā€“ a grassroots platform identifying, curating, and championing Australian hip-hop talent, with a focus on early discovery and community-driven A&R.

Chief Operating Officer – R.E.A.L Music

January 2016 – August 2019

COO for an independent hip-hop label focused on culturally and linguistically diverse Australian talent ā€“ overseeing operations, release strategy, artist development, and live/touring support.

Live Production Manager & Artist Management - ACC Christian Church

April 2009 – June 2014

Responsible for delivering high quality music production for a 2,500 capacity x 3 services on a Sunday + working with the Church Band around recording worship albums & touring across our 5 campuses.

Creative Team | Planetshakers City Church

Jan 2007 – Dec 2009

Working alongside the Worship and Production teams at Planetshakers City Church - responsible for Live Production at Weekly Church Events and Live Album Planning & Studio recordings

Education

Victorian Certificate of Educaiton (VCE) – Brauer College

Jan 2001 – Nov 2006

Majored in Media Studies, Theatre Studies, Drama, Business Management, English & Music

Advanced Diploma - AV Technology – RMIT

2007

Advanced Diploma - Event Management – Victoria University

2010

Skills

  • Music Industry Strategy

    Understanding artists, releases, and how Thailandā€™s music ecosystem functions end-to-end.

  • Artist & Label Development

    Supporting creative teams with release planning, growth, and digital distribution.

  • Business Development

    Building relationships, negotiating partnerships, and opening new market opportunities.

  • Leadership & Operations

    Running teams, structuring workflows, and keeping complex creative work on track.

  • Digital & Systems Thinking

    Translating messy creative processes into simple, scalable, data-supported systems.

Languages

  • English

  • Thai

Interests

  • Music
  • Gaming
  • Travel
  • Cooking

Assets

  • Calm Under Pressure Detail Oriented Direct Communicator
  • High Accountability Ecosystem Thinker Systems Builder
  • Great Communicator Flexible

Why Iā€™m a Strong Fit for Your Company

  • I understand Thailandā€™s music ecosystem from the inside.

    Iā€™ve worked across artists, festivals, venues, promoters, global networks, and industry bodies ā€” giving me a 360Ā° view of the challenges and opportunities in this market.

  • I build systems that unlock growth.

    Whether itā€™s artist development, release workflows, team operations or cross-border partnerships, I take complex, fragmented environments and turn them into clear, scalable structures.

  • I connect global strategy with local reality.

    My role with IMAT and the APAC Alliance puts me at the intersection of Thai independents and international networks, allowing me to bridge cultures, markets, and ways of working.

  • I build trust with creative people.

    Artists, managers, and partners trust me because Iā€™m also a creative who is direct, calm under pressure, and focused on long-term value over hype.

  • I lead teams with clarity and accountability.

    I create direction, align roles, remove blockers, and keep projects moving ā€” even when things get chaotic.

  • Iā€™m comfortable owning outcomes.

    Business development, artist growth, partnership success, operational stability ā€” I take responsibility and deliver.

What people say about working with me:

Iā€™ve worked across music, tech, operations, and creative businesses. Hereā€™s what collaborators and clients say about the way I work.

Highly Recommend Aaron and his team. Aaron was very professional and patient with us as he worked through the issues we had with our workplace Email system. He transitioned our antiquated email system to G-suite very smoothly with no glitches or downtime to our business. He was able to work through, and solve many of our IT issues quickly, and explained things to us (IT novices!) in a way that was easy to understand. We continue to use Aaron and FL3P and commend them to anyone who needs IT assistance.
Terence Chin
Foot & Ankle Surgeon | Park Clinic Orthopaedics
Aaron at Fl3P helped us out immensely with fixing up a number of issues with our website, as well as developing a number of new interactive training and resource tools for our small Not For Profit. He was easy to deal with, very friendly, and helped to walk our (non-techy) staff through the process so we manage the processes ourselves in the future.
Jess Hill
Program Manager | Interplast Australia & New Zealand
Aaron & his team have been looking out for my best interests in every aspect from the very first project we started together. His knowledge and skills are second to none and you can be rest assured - whether it be designing a new site, coding some new pages, fixing mistakes from others as well as my own - the outcome will be favourable and you will not have to go elsewhere...ever again.
Phil Commanduer
Founder | Pool Safety Solution Sydney
Aaron was amazing. I found the whole process super easy to follow, and the work FL3P did for me was incredibly fast, cost effective and of high quality. Aaron talked me through the whole process in a way that was easy to understand (because let's face it, many SEO companies make it sound super complex), and fixed some SEO glitches with my website overnight. He even gave me some pointers for ongoing maintenance I can manage myself. Highly recommend!
Fiona Hamann
Founder | Hamann Communication
I had the pleasure of engaging Aaron to setup and launch my online store. He swept in like Superman and not only achieved what others had said was not possible, but did so within a week. The work was completed with professionalism, efficiency, grace and good humour. It was a pleasure to work with him and I would not hesitate to recommend his services.
Patty Hava
Founder | Hava Studio
šŸ“±
šŸ“±Contact Me

šŸ“®: šŸ‡¦šŸ‡ŗ [email protected]
šŸŒ [email protected]


šŸ‡¦šŸ‡ŗ : +61 4 8885 1117
šŸ‡ŗšŸ‡ø : +1 (917) 994-9080
šŸ‡¬šŸ‡§ : +44 20 8059 9523
šŸ‡¹šŸ‡­ : +66 83-439-6552

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Current Time Zone

GMT+7